Powerful, scalable architectures for marketing and IT teams: with a clear structure and efficient implementation – ready for complex projects.
Getting started
CMS, PIM, DAM – perfectly connected? Only if there is structure behind it.
Many systems are in operation. However, they run independently of one another. Product information is stored in the PIM, content in the CMS, media in the DAM – yet in everyday use, they do not interact with one another.
Editors maintain the same content multiple times. Product data remains unused in the backend. Brands lose consistency because each system has its own rules. The desire for interconnection is understandable. However, tools alone do not solve the problem. It is not the software that determines effectiveness – it is the structure behind it.
Typical challenges:
Multilingual content & country-specific websites A lack of automation leads to version chaos, translation errors and duplicate maintenance work.
Complex product worlds & configurators Without central control, data remains inconsistent – and sales loses momentum.
Distributed teams & subsidiaries Without comprehensive processes, contradictions, duplication of work and endless coordination arise.
Campaign pages, landing pages, product data sheets Isolated workflows cost time – and make centralised control impossible.
The result? Coordination processes that cost time. Data maintenance that eats up resources. Systems that become a stumbling block.
We don't just plan systems – we take responsibility for ensuring that they work. In the tool. In the process. In everyday life.
Solutions
Architecture as a strategic foundation for your platform
Not just a technical detail, but the key to lasting success.
We design the architecture behind your systems. Not driven by technology – but by content, editorial workflows and scalability.
We don’t just analyse – we build. We examine how content is created. How product data is maintained. Where media is integrated – and how editorial teams work.
Based on that, we design a connected system:
where CMS, PIM and DAM work seamlessly together
where content is maintained once and published everywhere
where brand management can be centrally controlled – across countries, channels and variants
This isn’t tool integration. It’s structural work – systematically planned, precisely implemented.
You don’t want to mediate between system boundaries anymore – but steer your content with impact? Then it’s worth talking structure – before new tools are installed.
A CMS (Content Management System) is the editorial core of your platform. It’s where pages, articles and teasers are created – but also logic: which content appears when, where, and for whom.
We don’t see the CMS merely as an output tool, but as a control centre: modular in structure, manageable for editors, and design-compatible. Whether headless, hybrid or traditional – what matters is the structure behind it.
Examples: TYPO3, NEOS CMS, Statamic – chosen to fit the system architecture.
What this helps achieve in practice:
Manage content in multiple languages – without maintenance chaos
Plan multisite structures that grow in line with brand logic
Create variants that keep roles, markets, and touchpoints clearly separated
Develop design systems that support editorial teams – rather than restrict them
Map editorial processes in a modular way – instead of relying on workarounds
PIM – Maintain product data in one place. Use it everywhere.
A PIM (Product Information Management) system organises product data – from technical attributes to descriptions and variants. But it's only when this data arrives in the CMS, catalogue or configurator that it becomes useful.
We don't just integrate PIM technically – we plan data logic, editorial roles and playout paths. This turns product maintenance into brand communication.
Examples: Akeneo, Pimcore – depending on the use case.
What this helps achieve in practice:
Variant control across product families
Data maintenance independent of output channels
Structured attributes for filters, teasers, configurators
Consistent product logic across countries and brands
Editor-friendly interface between product & content
DAM – Making media available. Context-aware.
A DAM (digital asset management) system is the central source for images, videos and documents. But media alone does not ensure consistency – the decisive factors are where they appear, how they are tagged and when they are updated.
We integrate DAM not as a cloud folder, but as a system component in the content flow. This creates controllability instead of redundant maintenance.
Examples: ResourceSpace, Bynder, CELUM, Canto – connected via structured APIs.
What this helps achieve in practice:
Keep media in CMS, PIM and channels accessible in one place
Version management for assets across all touchpoints
Automated image assignments based on context (product, language, market)
Keyword tagging that makes maintenance and searching easier
Customisable access rights, permissions and responsibilities in the system
Case Studies
Digital architectures modernised – genuine success stories
RelaunchHeadless CMS
From TYPO3 to Akeneo, Cloudinary & Statamic
From an outdated TYPO3 to a modern, unified system – CMS, PIM & DAM successfully integrated, brand presence reinforced.
More than a redesign – a multisite system with seamless integrations, event management & a structured member area – refined UX & strategic information architecture.
No, not necessarily. Each of these systems fulfils its own function, and even integrating two systems can bring significant benefits.
For example, linking PIM and CMS improves the consistency of product information on your website, while connecting DAM and CMS enables efficient management and use of digital media. However, full integration of all three systems ensures maximum efficiency and automation.
A smart integration reduces manual effort, avoids duplicate data maintenance and ensures consistent content across all channels. This allows you to benefit from:
Faster processes and market launches
Consistent product information without errors
Automatic synchronisation of media and data
Better collaboration between teams and systems
Scalability for future growth
The effort involved depends on the existing system landscape and the desired integrations.
In many cases, standard interfaces and APIs can be used, allowing integration to be completed within a few weeks. For more complex requirements or individual customisations, the process may take longer. A preliminary check of the systems helps to realistically estimate the effort involved.
Yes, an implementation can be flexibly adapted to existing systems.
Modern PIM, DAM and CMS solutions offer standardised interfaces (APIs) or plugins that enable seamless connection. Individual adjustments are also possible to tailor the integration precisely to your business processes. This allows you to benefit from a customised solution that optimises your workflows.
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